FLUID APPLIED MEMBRANES
MADISON ROOFING COMPANY

What is Fluid-Applied Roofing?

Fluid-Applied Roofing is a watertight waterproofing system developed by using a liquid membrane applied directly onto an existing roof or new surface. After curing, it creates a flexible, rubber-like sheet that resists water, UV radiation, and weathering. It's perfectly suited for Madison commercial and industrial buildings with intricate shapes, old roofs, or restricted access points.

This system is frequently employed for restoration, adding years to the life of a roof without the need for a full tear-off. It conforms to irregular shapes and penetrations such as vents, skylights, and pipes—making it perhaps the most flexible system in use.

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Fluid-Applied Membrane Installation

We begin with a full examination of your existing roof system to determine adhesion compatibility, substrate condition, and drainage. Once the substrate is cleaned and prepared, we spray or roll on a liquid membrane (generally silicone- or acrylic-based) in a series of applications.

✅ Suitable for flat or low-slope roofs that have penetrations
✅ Joint-free, weak point-free application
✅ Can be used with cool roof coatings to provide additional reflectivity

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Fluid-Applied Roofing Maintenance & Repair

Once they are installed, fluid-applied membranes are low maintenance but ought to be watched for:

• Loss of reflectivity or degradation of top coat

• Thermal expansion cracks or peeling

• Standing water that could degrade adhesion in low areas

• Surface punctures by sharp equipment or trash

We provide touch-up applications, recoat services, and preventive inspections that enable fluid-applied systems to last decades with few problems.

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How Much Does Fluid-Applied Roofing Cost?

The cost of fluid-applied roofing varies with the condition of your current roof, the kind of coating chosen (silicone, polyurethane, or acrylic), and square footage. It's usually cheaper than replacing it entirely and increases the life of your roof with minimal disruption or labor.

We provide free quotes and consultations that detail all expenses openly—so you're always aware of what you're investing in. Our installations are always performed using manufacturer-grade products and supported by performance guarantees.

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We're the Region's #1 Fluid-Applied Roofing Experts

From restoring aging warehouse roofs to waterproofing irregular commercial structures, we’ve delivered fluid-applied systems throughout Madison area. With certified crews, 30+ years of expertise, and a 5-Year Workmanship Warranty, we’re your trusted partner for smart, seamless roofing.